The city was presented the Berkshire Trendsetter award for marketing.

NORTH ADAMS, Mass. — City Hall is looking to share the love when it comes to the city's recent Berkshire Trendsetters award.

Mayor Richard Alcombright said last week that he and Suzy Helme, the city's event coordinator, are considering ways that local businesses and organizations might host the award.

North Adams was presented this year's "Comprehensive Marketing Campaign" award on Sept. 15, beating out The Berkshire Eagle, Berkshire Natural Resources Council, Miss Hall's School and SoCo Creamery.

"There were four others that were really good, good organizations, but to  get the award in front of such a community of business leaders at Tanglewood, that was very, very gratifying, very humbling," said Mayor Richard Alcombright. "It was great exposure for the city and the region."

The awards are presented by 1Berkshires to recognize outstanding local efforts within the county. Finalists are chosen from an open nomination process and winners were named at annual Celebrate the Berkshires event, held this year in Lenox.

The city's new branding campaign kicked off this past spring with the installation of welcome signs at the city's three main entrances paid for by private contributions through the Partnership for North Adams. The new blue and green logo was based on input from the community last year and will be eventually be rolled out throughout the city on signage and other materials.

"This was timely, we're doing so many good things here," the mayor said. "Kudos to our good friends at the Partnership and [North Adams Chamber of Commerce] who helped us with that."

As for sharing the plaque featuring Mount Greylock, Alcombright said one possibility is a "Flat Stanley" approach. The popular children's book character (interpreted in multiple ways) travels around the world getting its picture taken. In this case, the award might travel around North Adams to be prominently hosted.

"Maybe something that excels in the city ... and we give it to them for a week," he said. "Or maybe we'll try to recognize somebody."

For now, the award is sitting on the mayor's desk.

"It really is more a statement of what's going on here locally over the past few years," he said.

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